What is TwitChange?
The only global celebrity auction where Twitter users can bid to get three things: be followed by their favorite celebrity on Twitter, retweeted, or mentioned by them in a special tweet!
TwitChange raised half a million dollars to rebuilding Haiti with the use of celebrities and twitter! How they did this was auction things which usually aren't for sale but hold a ton of value for followers of celebrities. For example you could bid on your favourite celeb to re-tweet, mentions/tweets, and for them to follow you! This was done through an auctioning process through e-bay. Winners paid as much as $15,000 for a 'package' whereby they were re-tweeted, mentioned and followed. Celebrities ranged from Movie stars, Actors, Musicians, even businessman and athletes.
in my opinion this was an absolute genius way to raise money for a charity. They pretty much looked for value in the twitter world and capitlised on it.
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